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When a celebrity's name is attached to a particular product, it can propel the product to huge heights of popularity. The idea that "teachers can't generate as much value as an Olympic runner" is patently absurd. Not only do famous athletes, including track stars such as Usain Bolt and tennis stars such as Serena Williams, pose with products for publicity shots, but they also discuss them at press conferences and in hugely popular TV shows.
That makes teaching kids or caring for the elderly an easy — and lucrative — job. With the money you make, you can probably afford those trendy clothes and that flashy car. Unfortunately, success doesn't always equal wealth. A great teacher or caregiver doesn't necessarily get paid as much as an ESPN commentator or an NBA player because her income provides a far larger impact on society than these other jobs.